New Zealand’s Most Effective Website Development for Service Businesses
Website Design That Generates Leads and Drives Conversions
Expert website design and development services using WordPress. Built for Google Ads campaigns and Local SEO success. Mobile-responsive, fast-loading websites that rank on search engines and turn your online traffic into qualified leads and customers.
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We'll show you the First Page, First Call system in action.
The Problem With Most Website Development Projects
We Don’t Build From Scratch. We Use Proven Systems That Actually Work.
Most web designers build every site from scratch, hoping it converts. That’s expensive guesswork.
We use a proven system instead. Since 2019 we’ve been battle-testing a website layout specifically for service-based businesses and have now perfected the design enough to create a framework. This framework consistently drives conversions through Google Ads and Local SEO—we’re so confident in it, we use it ourselves.
Our proven approach solves your biggest problem: getting a website that actually generates leads.
Google Ads ready
Local SEO optimised
Conversion-focused
Fast & mobile-responsive
It’s a proven framework that consistently drives conversions across Google Ads campaigns and Local SEO.
What Makes Our Proven Layout Different
Strategic Header Placement – Captures attention and communicates your value proposition within 3 seconds
Conversion-Optimised CTAs – Strategically positioned call-to-action buttons based on user behaviour data
Service Showcase Design – Highlights your offerings with keyword-rich content that ranks and converts
Trust-Building Elements – Testimonials, credentials, and social proof positioned for maximum impact
Mobile-First Structure – Perfect display across all devices with fast load times for better Google rankings
SEO-Ready Content Blocks – Pre-structured sections optimised for Local SEO and search engine visibility
The Problem NZ Business Owners are facing
Website Layouts NOT Designed for Lead Generation, Just Aesthetics
Most website designs prioritise how they look over how they perform. Beautiful sites that don’t generate leads are just expensive digital brochures. Our proven layout framework is built on data from Google Ads campaigns and Local SEO projects across New Zealand. Every section, every headline, every call-to-action is positioned to guide visitors toward one goal: contacting you.
This is the same website structure that powers our First Page, First Call™ system—the framework that consistently gets service businesses ranking on search engines and converting traffic into qualified leads.
No guesswork. No starting from scratch. Just proven performance.
four stripes web design is the solution
One Layout. Proven Results. Built for Your Success.
Four Stripes website uses this conversion-optimised structure. It’s designed for Google Ads performance, Local SEO rankings, and turning visitors into customers.
Take ProTop Roofing Website
1. $0 Spent in Google Ads
2. 42.22% Increase in the time people spend on the website.
3. 56.25% Increase in Key events (i.e phone calls and leads)
4. 7.11% Increase in traffic
All these jumps in performance are because of the layout we have perfected.
Watch The First Page, First Call™ System Generate Real Results
Don't just take our word for it. Watch Monique show you actual client results, live rankings, and how our clients are now being recommended by ChatGPT and AI search tools. This isn't theory—it's what's happening right now for businesses using our proven system.
How we work
From First Meeting To First Page in 90 Days
We don't believe in long, complicated onboarding or leaving you in the dark. Here's exactly how the First Page, First Call system works:
More than happy to recommend this dynamic duo. If you’re serious about getting the best results from your digital spend it’s a no-brainer to get Evie and Monique on your side.
Cheers, JarrydFour Stripes
Step 1: Discovery & Strategy
We dive into your business, your service areas, and your competition. We identify the exact keywords and suburbs where you should be dominating, and build a custom roadmap for your local market.
What happens:
- Competitor analysis in your area
- Keyword research for your trade and locations
- Google Business Profile audit
- Strategic plan delivered
Step 2: Website Build & Optimisation
Your high-converting website goes live. Every page is built to rank in local search and turn visitors into calls. Mobile-optimised, fast-loading, and designed specifically for tradies.
What happens:
- WordPress website design and development, using our proven layout
- Service area pages created for target suburbs
- On-page SEO optimisation
- Contact forms and call tracking set up
- Site launched on reliable hosting
Step 3: Local SEO Foundation
While your site is being built, we're laying the groundwork for local search domination. Your Google Business Profile gets optimised and we start establishing your presence across the web.
What happens:
- Google Business Profile fully optimized
- Local citations built across key directories
- NAP (Name, Address, Phone) consistency established
- Initial content strategy implemented
Step 4: Ongoing Growth & Optimisation (Monthly)
Local SEO isn't set-and-forget. We continuously monitor your rankings, reviews, create content, and refine your strategy to keep you at the top and ahead of competitors.
What you get every month:
- Ranking reports for target keywords
- Google Business Profile management and posts
- Review generation and monitoring
- New content creation (blogs, service pages)
- Technical SEO maintenance
- Strategy adjustments based on results
What Makes Us Different
— using proven systems
— transparent reporting
— Tradie-focused
— Real Support
Book a Quick Call
Let me show the First Page, First Call System
FAQ’s
How long does it take to build a website with Four Stripes?
Most of our WordPress website projects are completed within 3-6 weeks from deposit to launch. Because we use our proven layout framework instead of starting from scratch, we deliver faster than traditional web design agencies. The timeline depends on the number of service pages you need and how quickly you provide content feedback. We’ll give you an exact timeframe during your discovery call.
Will my website be optimised for Google Ads and Local SEO from day one?
Absolutely. Every Four Stripes website is built with our First Page, First Call™ system, which means your site is optimised for both Google Ads performance and Local SEO from launch. We include keyword research, on-page SEO, proper site structure for search engines, and conversion-focused layouts that improve your Google Ads Quality Score. You’ll also get Google Analytics 4, Tag Manager, and Search Console set up and installed.
Can I still have a unique website if you use the same layout for everyone?
Yes! While we use a proven structural framework, every website is customised with your branding, colours, imagery, industry-specific copy, and service offerings. Think of it like building a house—the foundation and floor plan are proven to work, but the finishes and features are uniquely yours. You get the reliability of a tested system with the personality of a custom website.
What's included in your website development packages?
Our packages start at $4,998 +GST and include: WordPress website development, custom copywriting with keyword research, on-page SEO optimisation, Google Analytics 4, Tag Manager and Search Console setup, mobile-responsive design, New Zealand hosting options, and our proven conversion-focused layout. Pricing increases based on the number of service pages you need. We offer flexible payment plans—typically split into 3 equal monthly payments.
Do you build websites for businesses outside of Auckland or just local companies?
We work with service-based businesses throughout New Zealand, not just Auckland. Our website development and Local SEO services are designed for NZ businesses wanting to rank in their specific regions—whether you’re in Wellington, Christchurch, Hamilton, or anywhere else. Our proven system works for local and nationwide service businesses across all industries.