As a marketing agency based in Auckland, New Zealand, we know how challenging it can be to build a loyal following on social media, especially for startups and small business owners. However, with over 2.7 billion active users on Facebook alone, the benefits of engaging with your audience on this platform cannot be ignored. In this article, we’ll be sharing some tips on how to get Facebook engagement on your posts, grow your audience, and set up a Facebook page for your business.
How to get Facebook engagement on your blog posts
The first step to getting engagement on Facebook is creating high-quality content that resonates with your audience. Your posts should be informative, entertaining, and shareable. When creating your content, think about your target audience and what they would find valuable. Use images and videos to capture their attention, and always include a call to action that encourages them to like, comment, or share your posts.
So what is the difference between a good post and a bad one?
Good post:
- Includes a visually appealing and attention-grabbing image or video.
- Provides valuable information or entertainment to the audience.
- Includes a clear call-to-action that encourages engagement, such as asking a question or inviting comments.
- Uses a conversational and friendly tone that encourages people to interact.
Bad post:
- Has no image or video to grab attention.
- Lacks value or interest to the audience.
- Includes no call-to-action or a weak one that doesn’t encourage engagement.
- Uses a dull or overly promotional tone that doesn’t resonate with the audience.
For example, a good post might be a visually stunning photo of a new product or service, accompanied by a story or information about its features and benefits. The post might ask the audience a question, such as “What do you think of our new product?” to encourage engagement.
On the other hand, a bad post might be a plain text post that simply says “Buy our new product now!” with no additional information, value, or call-to-action. This post is likely to be ignored or even actively disliked by the audience.
3 tips for growing your audience on Facebook
- Know your target audience – Research your target audience and create content that appeals to them. Use Facebook Insights to understand their behaviour, interests, and demographics.
- Collaborate with other pages – Collaborating with other pages in your niche can help you reach new audiences and gain more followers.
- Use paid advertising – Facebook’s advertising platform is a powerful tool that can help you reach a highly targeted audience. Use it to promote your page, posts, or offers.
How to set up a Facebook page for your business or site
Setting up a Facebook page is easy and straightforward. Here are the steps:
- Go to Facebook.com/pages/create.
- Select the type of page you want to create.
- Fill out the required information, including your business name, description, and profile picture.
- Add a cover photo and any additional information you want to include.
- Invite your friends and family to like your page.
- Maximize your Facebook fans to help grow your audience
- Once you have a loyal following, leverage it to grow your audience even further. Encourage your fans to share your content with their friends and family, and offer incentives for referrals. You can also use Facebook Groups to create a community around your brand and engage with your audience on a more personal level.
3 reasons why content is essential for marketing on Facebook
- Content is king – High-quality content is essential for engaging your audience and building a loyal following.
- It drives traffic – Good content can drive traffic to your website, increasing your brand’s visibility and authority.
- It sets you apart – Great content sets your brand apart from your competitors and establishes you as an authority in your niche.
Get the right message out there and spread the word about your business
To get the right message out there, focus on creating content that resonates with your target audience. Use a mix of educational and entertaining content to keep them engaged and interested in your brand. Share your content across different social media platforms, including Facebook, Twitter, and LinkedIn, to increase your reach and build your brand’s authority.
Get into a habit of posting at least once a week.
Consistency is key when it comes to social media marketing. Create a content calendar and stick to a regular posting schedule. Post at least once a week, but don’t be afraid to post more often if you have great content to share.
Takeaway:
To grow a loyal following on social media, develop a strategy and stick to it. Focus on creating high-quality content, engaging with your audience, and leveraging your following to grow your audience even further. With time and dedication, you can build a strong presence on Facebook and take your business to the next level.
