Braid Logistics
Braid Logistics is a New Zealand-based logistics company specialising in dangerous goods transportation across the Asia Pacific region. Established in May 2007, the company has grown from a bulk liquid logistics firm to a comprehensive freight forwarding expert with 12 employees.
Client: Braid Logistics
Location: East Tamaki, New Zealand
Services Provided: Website Development, In-House Software Development
Website Type: WordPress Website
Minimalistic
new website
mobile-friendly
Client Login
About the project
Braid Logistics, an East Tamaki-based company, approached us with a unique challenge. They were managing their client data through cumbersome Excel spreadsheets, a process that was time-consuming and lacked the professionalism they desired. Each month, they would painstakingly share these spreadsheets with clients, hoping to effectively convey their logistical expertise.
The client envisioned a more sophisticated solution – an in-house software tool that would not only streamline data presentation but also enhance their client relationships. They desired a platform that allowed for secure client logins, granting each client exclusive access to their own data. User-friendliness was paramount, ensuring a seamless and intuitive experience.
In parallel, we embarked on the creation of a new website for Braid Logistics. We opted for a minimalist aesthetic, prioritizing a sleek and modern look that reflected the company’s professionalism. The website serves as a digital showcase, emphasizing their expertise in overseas shipping, particularly their specialization in handling flexitanks and transporting hazardous materials such as toxic gases and liquids.
The website, devoid of excessive information, provides a concise overview of Braid Logistics and their origins. We incorporated dynamic elements, such as strategically placed videos, to add a touch of movement and further enhance the overall visual appeal. This minimalist approach effectively communicates Braid Logistics’ core competencies while maintaining a sophisticated and professional online presence.
This project demonstrates our ability to deliver tailored solutions that address specific client needs. By developing a custom software tool and a visually striking website, we empowered Braid Logistics to streamline their operations, enhance client satisfaction, and elevate their brand image in the competitive logistics market.
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