BariLife
Client:
BariLife NZ & AUS
SERVICES PROVIDED
Social Media, Email Marketing, Marketing Automation, Google Ads
PROJECT DESCRIPTION:
BariLife provides a range of products to bariatric patients. Using social media paid ads and social posts grow brand awareness in New Zealand and Australia. Google Ads has proven a game changer in sending eager buyers to the website. Using marketing automation we then improved the site’s conversion rate and client win-back rate. Email marketing campaigns are proving invaluable to push more specific products.
BariLife is one of NZ and Australia’s leading suppliers of Bariatric specific Multi-Vitamin and Protein products. Our products assist patients with their health needs post-Bariatric Surgery procedure or any gastric procedure or for a complete Multi-Vitamin solution for people who just want to make sure that all of their vitamin and mineral needs are covered. With a new product and brand that sought to make Vitamin supplementation a simple process and solve issues of vitamin or mineral deficiency – we looked at our marketing challenges with a view to capturing the market in a short space of time. Having an excellent product is one thing but to get the business to a viable state we needed to access mass sales and we were looking to get our message out via digital/social media to achieve this. This in itself introduced a whole new set of problems – Facebook has a lot of very difficult restrictions on the marketing of “Vitamins & Supplements” In the last 3 years, our business and sales have gone from strength to strength with sales doubling every year since we began – I do not believe this would have happened without Four Stripes Digital’s help. I had worked with Evie on previous digital marketing projects and decided to test how digital media would work for BariLife. The results and value for money from our program have been very solid. I recommend Evie and her team at Four Stripes Digital to any business that wishes to gain a market advantage by utilising a strong digital presence.
achieved goals
Measurable Results
NZ Facebook Followers
Growing their NZ community on Facebook using a combination of paid Facebook Ads and Google Ads
Emailing List
Steadily increasing the size of their emailing list using a range of tactics on the website, Facebook and other paid channels
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