Construction Companies: Here’s why your WordPress website needs to be mobile friendly

by | Mar 1, 2023 | Web development

Attention all construction companies in New Zealand! We need to talk about something important – your website. Specifically, we need to talk about why your WordPress website needs to be mobile-friendly. Trust us, this isn’t just a trendy buzzword – it’s crucial for the success of your business in today’s digital age. So grab a cup of coffee and settle in – we’re about to dive into why mobile-friendliness is a must-have for your website.

First things first – what does it mean for a website to be mobile-friendly? Simply put, it means that your website can be easily viewed and used on a mobile device, such as a smartphone or tablet. This means your website will be responsive, with a layout that adapts to the size of the screen it’s being viewed on. So why is this so important? Well, let’s take a look at some stats.

According to StatCounter, as of January 2022, 56.5% of all internet traffic worldwide came from mobile devices. That’s more than half of all internet users accessing websites from their phones and tablets! In New Zealand specifically, mobile usage is even higher – as of January 2021, 68% of internet users accessed the internet from a mobile device. These numbers are only going to keep growing, so it’s clear that mobile-friendliness is no longer optional – it’s a necessity.

But it’s not just about catering to the majority of users – having a mobile-friendly website can also directly impact your bottom line. In fact, a study by Google found that 61% of users are unlikely to return to a website that they had trouble accessing from their phone, and 40% will visit a competitor’s website instead. Ouch.

Think about it – if a potential customer is browsing your website on their phone and they can’t easily navigate it or read the text because it’s too small, they’re not going to stick around. They’re going to bounce off your site and look for a competitor who has a website that’s easier to use on their phone. That’s a potential customer you just lost because of something that could have been easily fixed with a mobile-friendly website.

But it’s not just about losing customers – having a mobile-friendly website can also directly impact your search engine rankings. In 2015, Google announced that mobile-friendliness would become a ranking factor in their search algorithm. This means that if your website isn’t mobile-friendly, it could be pushed down in search results, making it harder for potential customers to find you.

So how can you ensure that your WordPress website is mobile-friendly? The easiest way is to choose a responsive WordPress theme. This means that the theme will automatically adjust the layout of your website based on the size of the screen it’s being viewed on. There are plenty of responsive WordPress themes available, so there’s no excuse not to make your website mobile-friendly.

Another way to improve the mobile-friendliness of your website is to optimize your images. Large, high-resolution images can take a long time to load on a mobile device, which can lead to frustration for users. By optimizing your images – reducing their size without sacrificing quality – you can ensure that your website loads quickly and smoothly on mobile devices.

Lastly, make sure your website’s text is easily readable on a small screen. This means using a font size that’s large enough to be read without zooming in, and avoiding long paragraphs of text that can be overwhelming on a small screen. By making your text easy to read, you’ll keep users on your website longer and increase the chances that they’ll convert into customers.

So there you have it – the importance of having a mobile-friendly WordPress website for your construction company in New Zealand. Not only will it make your website more accessible to

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