Four Stripes – Building Websites That Dominate Local Search Results
We’re a web design company for service-based, small businesses
We’ve created a proven system that utilises your website and Local SEO to consistently outrank your competitors month after month, while generating more jobs and phone calls.
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We'll show you the First Page, First Call system in action.
What Our Customers Say
We’ve helped businesses across New Zealand multiply their leads through first page Google rankings and high-converting websites. Our SEO-optimised sites dominate local searches while our Google Ads campaigns deliver quality leads at lower costs. See how we’ve transformed their online presence.
PROVEN DIGITAL MARKETING SERVICES DESIGNED FOR NZ BUSINESSES
At Four Stripes, we provide complete digital marketing solutions that keep leads flowing in, whether you need a high-converting website or a permanent top position on Google. Our two core services — website design and local SEO with Google Ads — are trusted across New Zealand for service businesses, tradies, and professionals. From building mobile-responsive websites to managing Google Ads campaigns that convert, we save time, reduce wasted ad spend, and improve your online visibility. Lightweight yet powerful, our strategies are built to perform on even the most competitive local markets.
WEBSITE DESIGN & DEVELOPMENT
We build New Zealand’s top performing websites for service businesses, designed for tradies, contractors, and local companies with specific conversion goals. At just 3-4 weeks turnaround, our mobile-responsive websites can be expanded with additional pages for a broader reach, delivering fast results and consistent lead generation. With conversion-focused design built to maximise enquiries, our websites are perfect for Google Ads quality scores, Local SEO rankings, and turning visitors into customers. Easy to update and built for speed, we’re the go-to choice for businesses where first impressions and conversions matter most.
Local SEO
We get New Zealand businesses ranking first on Google for local searches, designed for service providers who need consistent organic leads without ongoing ad costs. Our proven local SEO strategies target suburb-specific and service-based keywords, ensuring your business appears when customers search for your services nearby. With dedicated location pages, Google Business Profile optimisation, and citation building, we dominate local map packs and organic results. Perfect for tradies, home services, and professional firms wanting sustainable growth, our local SEO delivers long-term visibility and reduces dependence on paid advertising.
GOOGLE ADS
We run high-converting Google Ads campaigns that generate immediate leads for New Zealand businesses, designed for companies needing instant visibility and measurable ROI. Our certified specialists create targeted search campaigns that appear exactly when customers need your services, delivering quality leads at the lowest cost per acquisition. With continuous optimisation, negative keyword management, and conversion tracking, we maximise every dollar of your ad spend. Perfect for competitive markets and seasonal businesses, our Google Ads management turns searches into sales from day one.
The First Page, First Call™ System
The 3-Pillar System That Fills Your Calendar
[ Pillar 01 ]
A Website That Actually Converts
Every page is designed with clear calls-to-action, trust-building elements, and service-area content that ranks in local searches. We build fast-loading, mobile-optimized sites with one goal: getting visitors to pick up the phone.
[ Pillar 02 ]
Dominate Local Search Results
When someone searches for your trade in your area, you show up first. We optimise your Google Business Profile and create geo-targeted content that puts you on page one and at the top of Google Maps—exactly where customers are looking.
[ Pillar 03]
Build Unshakeable Local Authority
We help you become the obvious choice in your service area through systematic review generation, local backlinks, and content that positions you as the trusted expert. When customers find you, they’re already convinced you’re the right choice.
Book a quick call and we’ll show you how it works — See it for yourself
From Invisible To Irresistible: Your 90-Day Transformation
Most service businesses follow the same frustrating pattern—until they implement our First Page, First Call™ System. Here’s how we transform your online presence from a costly expense to your most reliable lead source.
WHERE YOU ARE NOW The Invisible Business
Your website sits on page 3 of Google. Competitors dominate local searches. You're paying for Google Ads with poor results. Word-of-mouth isn't enough anymore. Quality leads are inconsistent and unpredictable. You know you need help but previous agencies burned you.
STRATEGY & FOUNDATION The Clear Path Forward
We audit your current presence and competitors. Map out your profitable service areas. Identify the exact keywords customers use. Create your custom First Page, First Call™ roadmap. You finally understand why you weren't ranking and exactly how we'll fix it.
WEBSITE THAT CONVERTS Built To Dominate
Launch your new conversion-focused website. Every page optimised for local searches. Clear calls-to-action that drive phone calls. Mobile-responsive design that loads instantly. Trust signals and reviews prominently displayed. Your website becomes a lead-generating machine, not just an online brochure.
LOCAL SEO DOMINATION Climbing To First Page
With your new site live we get your Google Business Profile fully optimised. Location pages targeting every service area. Local citations building your authority. Content that answers customer questions. You start appearing in map results. Organic traffic begins growing week by week.
MOMENTUM BUILDS The Leads Start Flowing
With your new site live we get your Google Business Profile fully optimised. Location pages targeting every service area. Local citations building your authority. Content that answers customer questions. You start appearing in map results. Organic traffic begins growing week by week.
YOUR NEW NORMAL First Page, First Call™ Achieved
Consistent first page rankings across service areas. Predictable flow of quality leads every week. Lower cost-per-lead than ever before. Competitors wondering what happened. Your calendar stays full with profitable jobs. Marketing finally works like it should.
Stop watching competitors steal your customers. See exactly how the First Page, First Call™ System will transform your business.
Doing What’s Right For You, Not Easy For Us
Client-First Marketing Agency Serving New Zealand Since 2019
We’re Evie and Monique, and we started Four Stripes with a simple vision: create a client-first marketing agency that does what’s right for your business, not what’s easy for ours. Since 2019, we’ve grown from home offices to our East Tamaki Creative Hub, helping Kiwi businesses generate over $13.6 million in revenue with 40:1 returns on investment. As a certified New Zealand Made service provider, we’ve perfected our trademarked First Page, First Call™ system through years of real results. We don’t just build websites or run ads—we become genuine partners invested in your success
How we work
From First Meeting To First Page in 90 Days
We don't believe in long, complicated onboarding or leaving you in the dark. Here's exactly how the First Page, First Call system works:
More than happy to recommend this dynamic duo. If you’re serious about getting the best results from your digital spend it’s a no-brainer to get Evie and Monique on your side.
Cheers, JarrydFour Stripes
Step 1: Discovery & Strategy
We dive into your business, your service areas, and your competition. We identify the exact keywords and suburbs where you should be dominating, and build a custom roadmap for your local market.
What happens:
- Competitor analysis in your area
- Keyword research for your trade and locations
- Google Business Profile audit
- Strategic plan delivered
Step 2: Website Build & Optimisation
Your high-converting website goes live. Every page is built to rank in local search and turn visitors into calls. Mobile-optimised, fast-loading, and designed specifically for tradies.
What happens:
- WordPress website design and development, using our proven layout
- Service area pages created for target suburbs
- On-page SEO optimisation
- Contact forms and call tracking set up
- Site launched on reliable hosting
Step 3: Local SEO Foundation
While your site is being built, we're laying the groundwork for local search domination. Your Google Business Profile gets optimised and we start establishing your presence across the web.
What happens:
- Google Business Profile fully optimized
- Local citations built across key directories
- NAP (Name, Address, Phone) consistency established
- Initial content strategy implemented
Step 4: Ongoing Growth & Optimisation (Monthly)
Local SEO isn't set-and-forget. We continuously monitor your rankings, reviews, create content, and refine your strategy to keep you at the top and ahead of competitors.
What you get every month:
- Ranking reports for target keywords
- Google Business Profile management and posts
- Review generation and monitoring
- New content creation (blogs, service pages)
- Technical SEO maintenance
- Strategy adjustments based on results
What Makes Us Different
— using proven systems
— transparent reporting
— Tradie-focused
— Real Support
Book a Quick Call
Let me show the First Page, First Call System
FAQ’s
Can you provide examples of past successes or case studies relevant to our business/industry?
Absolutely — we’ve helped dozens of service businesses go from being almost invisible online to becoming the first call people make in their area. If we’ve worked with a business similar to yours, we’re happy to show you exactly what we did — just book a quick call and we’ll walk you through it. If we haven’t worked in your specific industry, we’ll be upfront about that. And if we don’t think we’re the right marketing team for your business?
We’ll say that too — no pressure, no hard sell.
How do you measure success and report on performance/ROI?
Most agencies stop at the surface.
They’ll show you how many people clicked your ad or landed on your website — and call it a day.
Very few track how many people actually called you or filled out a form.
Even fewer ask how many of those turned into money in your bank.
We’re not like most agencies.
At Four Stripes, we measure success the same way you do — by real leads and real revenue.
Here’s how we track and report performance:
Local SEO
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Top 20 Keywords: Tracked weekly so you can see your climb toward Page 1.
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Google Business Insights: Calls, direction requests, website clicks — all monitored.
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Lead Tracking: We capture every call, form, or message that comes through your Google presence.
- Live Reports: We give a live report, the same report we use. You can dive into every aspect of the results. We show you EVERYTHING!
Google Ads
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Conversion Tracking: Not just clicks — we track actual phone calls and form enquiries.
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Cost Per Lead: We show exactly how much you’re paying for each genuine lead.
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Lead Quality Insights: We’ll help you understand which ads drive the kind of leads that turn into paying jobs.
ROI & Reporting
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Monthly reports in plain English. No fluff.
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Full visibility on where your money’s going and what it’s bringing back.
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Plus, support to track how many leads you’re converting — so you can see the full picture from ad to income.
How will we communicate, and what level of support can we expect throughout the engagement?
We keep communication simple, clear, and responsive — no agency runaround.
Here’s what you can expect:
Regular Check-ins
We’ll schedule check-in calls (usually monthly) to walk you through results, updates, and any questions you have.
Fast, no-fluff support
Need something in between? Just email or message us.
We aim to respond within one business day — and usually much faster.
Clear Reporting
Every month, you’ll get a performance snapshot that actually makes sense — no jargon, no confusing dashboards.
If you want a walkthrough, we’re happy to hop on a quick call and talk you through it.
Real partnership
We don’t disappear after setup.
We’re in your corner, actively managing and improving things to help you hit your goals.
And if something’s not working the way you hoped, we want to know — so we can fix it.
What exactly is included in the cost?
We keep it simple, transparent, and results-focused.
Our pricing is based on the services you choose — whether that’s Local SEO, Google Ads Management, or both.
We don’t do long-term lock-in contracts, and there are no hidden fees. To see our pricing, please check out our Pricing’s page on the website.
What is your strategy and process for achieving our specific business goals?
Everything we do starts with your goals — not generic marketing KPIs.
Whether you want more enquiries, better-quality leads, or to break into the next revenue bracket, we tailor the strategy to fit.
But we don’t start from scratch every time.
We’ve developed proven recipes that work across service-based businesses — and we adapt them to suit your unique situation.
Our approach is holistic
We look at the full picture:
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Your website and how well it converts
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Your Google presence and local visibility
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Your current ad spend and resources
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The types of leads you want (and don’t want)
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And the gaps holding you back from consistent growth
We don’t just offer what we think you need — we build a plan based on what will actually get you the outcomes you want.
Here’s how the process works:
1. Clarity
We start with a proper strategy call to understand your business, goals, and current challenges.
2. Audit & Diagnosis
We run a full Local SEO and Google Ads audit to see what’s working, what’s not, and where the real opportunities lie.
3. Strategy Design
Using our proven frameworks, we map out a campaign tailored to your goals — whether that’s Local SEO, Google Ads, or both.
4. Implementation
We set up or optimise everything — tracking, pages, profiles, ads — so every part works together toward the same goal.
5. Continuous Improvement
No set-and-forget here. We monitor weekly, optimise monthly, and adjust based on real lead data — not guesswork.
Watch The First Page, First Call™ System Generate Real Results
Don't just take our word for it. Watch Monique show you actual client results, live rankings, and how our clients are now being recommended by ChatGPT and AI search tools. This isn't theory—it's what's happening right now for businesses using our proven system.
Latest Digital Marketing Insights For NZ Businesses
Stay ahead of your competitors with proven strategies, Google updates, and real case studies from the New Zealand market. Our blog breaks down complex Local SEO and Google Ads tactics into actionable steps you can implement today—or better yet, let us handle for you.
